We have recently been putting our multi-lingual capabilities into practice. A top international office supplies manufacturer are using Hyperthetical to establish the best options for various aspects, primarily the name, of a new online printing service. The research is taking place in the UK, France and Germany in their respective languages and our setup ensures that the answers from all 3 countries can be automatically translated into, and reported in, any of the 3 languages and cross-referenced against each other simply and easily.

A leading soft drink manufacturer has approached us to assess the impact of incorporating one of their brands into another existing range. They have a particular target demographic in mind and Hyperthetical will help them to determine whether the re-brand will make the product more appealing to this group. We are able to collect a huge amount of background data on respondents and cross-reference this with their other results to create a rich picture of appeal across the population.

We are currently running a pilot for a major frozen food company with a view to regularly testing around 30 concepts each month. One of the great cost-saving features of Hyperthetical is the ability to "do it yourself", setting up questionnaires and concepts using our simple wizards. In this case, we have implemented a standard questionnaire for the monthly screeners, and the client will upload their own concepts to be researched using it. This is a particularly efficient and cost-effective way of getting public opinion on ideas from early in the innovation process that could not be tested using traditional, and more expensive, research methods.

One of the most costly aspects of running surveys is paying for a panel of respondents giving truthful and thoughtful answers. Keeping costs low is often a priority, and a great way of doing this is to use and existing database of people you already have who may be willing to participate without compensation. We used this approach with a leading manufacturer who had their own mailing list. It resulted in a good response rate, a high quality of respondent, since they were already known to be interested in the product, and saved the client a lot of money!

The same technology that enables the variable survey paths can be used to ask questions of whole ranges of products, while asking others of a number of products or concepts within the range. Utilising this power allowed us to run a concept screener on some potential Spotless stain removal ranges and products, as well as comparing their likely success with existing competitor ranges and products.

One very popular development we've made is the ability to direct respondents down certain routes of questions, depending on answers they have given earlier in the questionnaire. This was used to great effect recently for a leading international printer manufacturer. Respondents were asked to review one of four Flash trailers and landing pages, depending on their preference for sections of the displayed website.

This month we're concentrating on the flexibility of our surveys. A leading rice cake manufacturer has tasked us with researching flavours and pack designs for a new range of premium products. The way our surveys are set up lets us divide these different aspects in appropriate stages, easily switching between them and changing the order as necessary before going live. This particular project also involves recruiting in-home testers to trial taste the flavours. Hyperthetical are able to run this whole process, from recruiting through to dispatch to testers and of course, our speciality, following up with a survey and report of the participants' reactions.

Hyperthetical have just completed a project for a new client, a variety of license-branded nut-based snacks. Using our most standard survey template for concept testing, we were able to set up, run and report the survey extremely quickly - in just a few days - and still provide conclusive results from rich data thanks to the efficiency and ingenuity of our relational database. Sometimes the simplest approach is the best one!

Our latest project is to find the optimum combination of audio and visuals for a national tv ad campaign planned by a top UK relationship website. This is giving us a chance to show off our ability to incorporate video functionality into our surveys.

Spotless are currently using Hyperthetical to test the potential for a body wipe specifically designed for use with sports and outdoor activities.