Spotless are currently using Hyperthetical to test the potential for a body wipe specifically designed for use with sports and outdoor activities.

Dylon are launching Colour Renovator for faded clothes this month following a successful concept test through Hyperthetical in late summer 2009

Spotless the pan-European household products manufacturer are launching Descaler T-Bags this month. The cleaner and simple way to remove limescale from kettles was evaluated using Hyperthetical's Screen tool in August 2009.