We've just completed presentation of an innovative business to business study for one of the world's leading manufacturers of mailing labels that combines our on-line data gathering tools with a conjoint trade-off methodology. The output has allowed the client to see the true value added by their brand, pricing and product attributes and enabled them to start making some very clear strategic decisons.

We were delighted to see that Mars Drinks are advertising their range of Milk Drinks this month. Mars used Hyperthetical to screen a number of these products when they were just concepts, so it's good to see them being supported in the marketplace.

We're really excited to have worked out a way to combine quick, cost-effective on-line concept screening with the ability to place product in-home and conduct re-call post-use interviews. It's a bit more expensive than standard online screening, but a lot less than the conventional microtest!

Would there be any interest in a version of the Hyperthetical survey that allows innovators to pose just one, or maybe a couple of simple yes / no questions to a random panel of 300 - 500 respondents? The service would be free, or at least very, very low cost. Anyone think this might be useful?