Hyperthetical is delighted to have been appointed by one of the UK's leading soft drinks marketers to help them explore the impact of a change to their marketing mix on brand preference and therefore purchase amongst teens and young adults.

Hyperthetical has just completed its first Proto Innovation Screener for one of Europe's leading manufacturers of laundry aids and other household products. The test had been in discussion for some while, but once approval to proceed the sample of ABC1 main grocery shoppers was delivered within 48 hours.

Hyperthetical have just completed a new product concept test for one of the UK's leading milk drink marketers. The test compared the excitement, uniqueness, trial and frequency scores of six new product concepts and helped the client spot the most promising option. From kick off to results the test took less than a week!

We have just completed a major positioning concept test for a major German manufacturer of premium biscuits. The test compared four alternative evolutions of the existing brand positioning in a monadic research structure with a highly targeted sample of paid respondents. The test helped our client not only identify the most compelling positioning option, but identify which words and pictures were driving the appeal, and how each concept impacted on the brand's underlying values.