Hyperthetical has just completed a packaging concept test for one of the UK's leading sugar brands. The test compated a potential new pack design, with the existing pack and the leading competitor.
Because the client had really limited budget, we recruited respondents from their own email newsletter circulation list.
Not only were we able to give them a conclusve evidence that their new pack was a step in the right direction, we were able to do if for a budget of just £1,100!