We have been in discussions with one of the UK's leading financial institutions about ways of integrating Hyperthetical's new product concept screening module onto the end of their highly innovative, digital employee suggestion capture process.

Managing a paper based employee suggestions scheme rapidly becomes a nightmare for most companies. the more successful the scheme, the more paper it generates and the more manpower it demands to keep it running smoothly. Unsurprisingly, mos fall out of favour fairly quickly. Inspired by a brief from one of the world's leading gum manufacturers, we have been exploring ways of turning our Hyperthetical concept screener into a powerful multi-operator concept capture; routing and assessment tool. If you would like to find out how the technology can be applied to help you turn your paper based suggestion scheme into a digital employee idea market with automated internal and consumer evaluation ... you should get in touch.

When budgets are tight, but you still need to know which of your new product concepts are winners, there are still options you can consider. We have conducted a couple of surveys for clients using consumers recruited from their own websites. whilst the results may not be as "pure" as those gained using paid respondents, they are certainly a lot better than nothing. We used this techninque for a well know global confectionery company recently and not only saved them thousands of pounds on recruitment fees, but gave them the ability to test new concepts amongst some of their most loyal consumers