Hyperthetical has just been commissioned to run a screener by a major UK soft drink manufacturer to compare the consumer appeal of six potential new brand names. Hyperthetical wont just compare the names for appeal and relative likeliood of trial, but also rate them on the basis of their conceptual communcation of key values.

This month marks the launch by Mars Consumer Drinks of the Galaxy Probiotic shots line following a successful screener test in late 2008

We've just completed presentation of an innovative business to business study for one of the world's leading manufacturers of mailing labels that combines our on-line data gathering tools with a conjoint trade-off methodology. The output has allowed the client to see the true value added by their brand, pricing and product attributes and enabled them to start making some very clear strategic decisons.

We were delighted to see that Mars Drinks are advertising their range of Milk Drinks this month. Mars used Hyperthetical to screen a number of these products when they were just concepts, so it's good to see them being supported in the marketplace.

We're really excited to have worked out a way to combine quick, cost-effective on-line concept screening with the ability to place product in-home and conduct re-call post-use interviews. It's a bit more expensive than standard online screening, but a lot less than the conventional microtest!

Would there be any interest in a version of the Hyperthetical survey that allows innovators to pose just one, or maybe a couple of simple yes / no questions to a random panel of 300 - 500 respondents? The service would be free, or at least very, very low cost. Anyone think this might be useful?

Hyperthetical is delighted to have been appointed by one of the UK's leading soft drinks marketers to help them explore the impact of a change to their marketing mix on brand preference and therefore purchase amongst teens and young adults.

Hyperthetical has just completed its first Proto Innovation Screener for one of Europe's leading manufacturers of laundry aids and other household products. The test had been in discussion for some while, but once approval to proceed the sample of ABC1 main grocery shoppers was delivered within 48 hours.

Hyperthetical have just completed a new product concept test for one of the UK's leading milk drink marketers. The test compared the excitement, uniqueness, trial and frequency scores of six new product concepts and helped the client spot the most promising option. From kick off to results the test took less than a week!

We have just completed a major positioning concept test for a major German manufacturer of premium biscuits. The test compared four alternative evolutions of the existing brand positioning in a monadic research structure with a highly targeted sample of paid respondents. The test helped our client not only identify the most compelling positioning option, but identify which words and pictures were driving the appeal, and how each concept impacted on the brand's underlying values.