Quantifying potential sales and steal

Our newest feature within surveys was developed as part of a second phase survey for Kallo Foods. The client had a requirement for a detailed estimation of the quantity of displacement the new product would cause among their own and their competitors' existing products. By collecting volume data from respondents in relation to specific products at various occasions throughout the day, we were able to give a detailed report on potential steal from competitors and potential cannibalisation of their own user-base, as well as the likely volume of each of their new proposed products they could expect to sell and when they would be consumed.