Pre-defined filter reporting

For our latest project, an in-home test of a low fat snack, it became desirable to compare the results of different groups within the sample dependent on their brand and product eating habits, as well as their answers in relation to certain concepts. In Hyperthetical we are able to define 'filters', to identify the results of a group fitting precise criteria based on any answers throughout the survey. This is useful in comparing, for example, the results of current brand loyalists to those of a rival brand's loyalists.