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Effective from 24th November 2009 Hyperthetical will officially launch its service in France.

Hyperthetical has just completed a major pan-European survey for one on Europe's most prominent office stationer marketers.

October sees the launch of the first of several launches by Spotless Group of concepts evaluated earlier this year using Hyperthetical's Proto innovation concept screening process.

Hyperthetical has just been commissioned to run a screener by a major UK soft drink manufacturer to compare the consumer appeal of six potential new brand names. Hyperthetical wont just compare the names for appeal and relative likeliood of trial, but also rate them on the basis of their conceptual communcation of key values.

This month marks the launch by Mars Consumer Drinks of the Galaxy Probiotic shots line following a successful screener test in late 2008

We've just completed presentation of an innovative business to business study for one of the world's leading manufacturers of mailing labels that combines our on-line data gathering tools with a conjoint trade-off methodology. The output has allowed the client to see the true value added by their brand, pricing and product attributes and enabled them to start making some very clear strategic decisons.

We were delighted to see that Mars Drinks are advertising their range of Milk Drinks this month. Mars used Hyperthetical to screen a number of these products when they were just concepts, so it's good to see them being supported in the marketplace.

We're really excited to have worked out a way to combine quick, cost-effective on-line concept screening with the ability to place product in-home and conduct re-call post-use interviews. It's a bit more expensive than standard online screening, but a lot less than the conventional microtest!

Would there be any interest in a version of the Hyperthetical survey that allows innovators to pose just one, or maybe a couple of simple yes / no questions to a random panel of 300 - 500 respondents? The service would be free, or at least very, very low cost. Anyone think this might be useful?

Hyperthetical is delighted to have been appointed by one of the UK's leading soft drinks marketers to help them explore the impact of a change to their marketing mix on brand preference and therefore purchase amongst teens and young adults.

Hyperthetical has just completed its first Proto Innovation Screener for one of Europe's leading manufacturers of laundry aids and other household products. The test had been in discussion for some while, but once approval to proceed the sample of ABC1 main grocery shoppers was delivered within 48 hours.

Hyperthetical have just completed a new product concept test for one of the UK's leading milk drink marketers. The test compared the excitement, uniqueness, trial and frequency scores of six new product concepts and helped the client spot the most promising option. From kick off to results the test took less than a week!

We have just completed a major positioning concept test for a major German manufacturer of premium biscuits. The test compared four alternative evolutions of the existing brand positioning in a monadic research structure with a highly targeted sample of paid respondents. The test helped our client not only identify the most compelling positioning option, but identify which words and pictures were driving the appeal, and how each concept impacted on the brand's underlying values.

Hyperthetical has just completed a packaging concept test for one of the UK's leading sugar brands. The test compated a potential new pack design, with the existing pack and the leading competitor. Because the client had really limited budget, we recruited respondents from their own email newsletter circulation list. Not only were we able to give them a conclusve evidence that their new pack was a step in the right direction, we were able to do if for a budget of just £1,100!

We have been in discussions with one of the UK's leading financial institutions about ways of integrating Hyperthetical's new product concept screening module onto the end of their highly innovative, digital employee suggestion capture process.

Managing a paper based employee suggestions scheme rapidly becomes a nightmare for most companies. the more successful the scheme, the more paper it generates and the more manpower it demands to keep it running smoothly. Unsurprisingly, mos fall out of favour fairly quickly. Inspired by a brief from one of the world's leading gum manufacturers, we have been exploring ways of turning our Hyperthetical concept screener into a powerful multi-operator concept capture; routing and assessment tool. If you would like to find out how the technology can be applied to help you turn your paper based suggestion scheme into a digital employee idea market with automated internal and consumer evaluation ... you should get in touch.

When budgets are tight, but you still need to know which of your new product concepts are winners, there are still options you can consider. We have conducted a couple of surveys for clients using consumers recruited from their own websites. whilst the results may not be as "pure" as those gained using paid respondents, they are certainly a lot better than nothing. We used this techninque for a well know global confectionery company recently and not only saved them thousands of pounds on recruitment fees, but gave them the ability to test new concepts amongst some of their most loyal consumers

Take a look at the website here, where you can also find screenshots of the new dashboard and survey. Don’t forget to check out the demos.

From our 6 point scale, we calculate the Positive Percentages using all those who rated the concept 6 (very positive), and half of those who rated it 5 (positive).

Amongst other new features, our system now includes:

• Pie charts - clearly displaying very useful percentage results
• Follow-through of individual open-ended answers - now you can see who said what.